Bitter Masking Flavour has been exclusively used for coating the bitter tablets to get an overlaying taste. This is a special combination of taste, texture and aroma. This is offered with a commercial ingredient and has utility in the pharmaceutical sector for the flavoring attribute. This is used in the pharmaceutical industry as it has significant amount of inactive ingredient and artificial taste for medicines. Bitter Masking Flavour has fragrances as well as flavoring colors. This is widely used in syrups, suspensions, gums and chewable tablets. It ensures a beneficial therapeutic effect.